Inside the VNAT press conference: 17.7 million arrivals, the 325/NQ-CP China group visa pilot, and the spending question officials defer (2026)
The charter from Chengdu touches down at Cam Ranh International Airport just after noon, and the arrival hall does something it has done perhaps eight thousand times since the start of 2025: it absorbs a Chinese group tour, clipboard first. Khanh Hoa province, the coastal strip around Nha Trang that has built its entire visitor economy on this exact scene, counted 4.6 million international arrivals in the first half of 2026, and 335,000 of them carried Chinese passports. On October 12, 2026, the government signed Resolution 325/NQ-CP and made the arrangement formal: Chinese ordinary passport holders, travelling in groups of at least two on package tours, can enter Vietnam visa-free, but only in Khanh Hoa, only through Cam Ranh, only on direct flights from mainland China, and only between October 12, 2026 and December 31, 2027. Three days later, the ministry spokesperson was still explaining the fine print at a regular press briefing. This article takes apart that announcement and the October 9 quarterly press conference that set it up, speaker by speaker, and asks a simple question: if the numbers are this good, why do the officials keep talking about spending?
Why this press conference mattered more than the visitor count
Vietnam’s tourism statistics for 2026 read like a sector that has already won. The country received 17.7 million international visitors in the first nine months of 2026, a 14.5% increase year on year, which is 71% of the full-year target of 25 million set by the Vietnam National Authority of Tourism (VNAT). September alone contributed 1.77 million arrivals, and the third quarter 5.4 million. Air transport carried 14.7 million of the nine-month total, land borders 2.7 million, sea arrivals 243,400. Domestic travel added its own weight: Vietnamese citizens took 4.3 million outbound-looking trips abroad in the same period while 81 million domestic trips were logged in the first half.
The source mix is where the strategy lives. Asia supplied 74.5% of all arrivals in the first nine months, and within that, China and South Korea together accounted for roughly 40% of total visitors: about 4 million from China and 3.1 million from Korea. Growth at the margins is real but from a smaller base, with European arrivals up 55%, Africa 29.4%, Oceania 21% and the Americas 20%, against 7.6% growth for Asia as a whole. One number cuts the other way: the World Economic Forum’s Travel and Tourism Development Index gave Vietnam 4.15 points in its 2026 edition, 52nd place globally, a respectable score that still sits well below the country’s arrival ranking in Southeast Asia’s front row.
Two policy documents frame everything else. Politburo Resolution 26-NQ/TW, issued August 22, 2026, treats tourism as a spearhead economic sector and instructs the industry to restructure toward higher value. Then came Resolution 325/NQ-CP with its narrow, testable design. The pilot’s conditions, as summarized by the Ministry of Foreign Affairs spokesperson on October 15, are unusually specific:
- Valid ordinary PRC passports only; Hong Kong, China and Macao, China SAR passports are excluded
- Groups of at least two travellers on all-inclusive package tours organized by Vietnamese international travel companies
- Itineraries capped at 30 days
- Geography restricted to Khanh Hoa province
- Entry and exit through Cam Ranh International Airport on direct flights from mainland China, via the same border gate
- Validity from October 12, 2026 to December 31, 2027, spanning the Vietnam-China Tourism Cooperation Year 2026-2027
A pilot this constrained is not an accident. It is designed so that authorities can watch one province, one airport, one channel, and decide whether to widen it. The spokesperson said as much: like other pilot policies, implementation will be monitored and assessed, and adjusted according to practical conditions.
The revenue side of the target deserves equal attention. For 2026 the industry expects about 1.12 quadrillion dong in total tourism revenue, roughly 43.1 billion dollars, on top of the 25 million international and 150 million domestic trips. First-half revenue of 569 trillion dong, up 9.8%, implies the second half must carry not just the peak in arrivals but a faster rate of revenue growth than the first half delivered, because 569 trillion is barely over half of the annual goal. The growth rates no longer move together: arrivals rose 15% in the first half while revenue rose 9.8%, which means revenue per visitor was falling even as the ministry celebrated the headcount. That divergence is the quiet backdrop to every statement analyzed below.
The October 9 room: what officials actually said
At the Ministry of Culture, Sports and Tourism’s regular third-quarter press conference on October 9, 2026, VNAT Deputy Director General Pham Van Thuy did the arithmetic out loud. With 17.7 million arrivals banked by end September and the October-to-early-year peak season ahead, the industry expects to hit 25 million international visitors and 150 million domestic travellers in 2026. He named the drivers: peak-season growth, target-market expansion, and promotion plans built around the Vietnam-China tourism cooperation program. He also flagged the unglamorous enabler, coordination with the Ministry of Public Security and transport authorities to restore and expand air routes, international and domestic, which he called a core solution.
| Indicator | Value | Period | Source |
| International arrivals | 17.7 million, up 14.5% | Jan-Sep 2026 | NSO via Vietnam Government News |
| Third-quarter arrivals | 5.4 million | Q3 2026 | NSO via Vietnam Government News |
| China + Korea combined share | About 40% of all visitors | Jan-Sep 2026 | VOV World |
| Europe source growth | Up 55% | Jan-Sep 2026 | NSO via Vietnam Government News |
| Khanh Hoa international visitors | 4.6 million | H1 2026 | Resolution 325/NQ-CP materials |
| Full-year visitor target | 25 million | 2026 | VNAT |
Source: Vietnam Government News 
Then Thuy said the sentence that matters more than the target itself. Evaluating tourism development, he argued, requires looking at visitor numbers and spending levels together, because headcount reflects competitiveness while spending reflects economic efficiency and service quality. The sector, he said, is accelerating digital transformation, expanding cashless payments, and improving service quality to attract long-stay, high-spending segments. Read carefully, this is a confession: arrival counts are approaching the ceiling of what they can tell the industry about its own health, and nobody in the room could produce a per-visitor spending figure on the spot.
Thuy also described the marketing shift in terms worth quoting at length. The sector is, in his phrasing, proactively innovating promotion methods and shifting strongly from introducing available offerings to building products that directly meet the actual needs of tourists. That sentence, buried mid-answer, concedes that a decade of Vietnamese tourism promotion was organized around inventory: the beaches existed, the flights existed, so the campaigns showed them. The 2026 strategy reverses the direction of fit, asking what a Korean family, a Chinese pensioner group or a European long-stay digital worker actually wants, then building backward. Whether a state authority can run that loop faster than private operators is an open question, but the admission that the old loop ran backward is itself news.
The same week, VNAT Deputy Director Nguyen Thi Hoa Mai supplied the regional framing at an ASEAN+3 tourism meeting. She reported 12.3 million international visitors in the first half of 2026, up about 15%, and described how air connectivity absorbed indirect hits from the Middle East situation early in the year, with some routes temporarily adjusted before gradually restoring from April. First-half tourism revenue reached 569 trillion dong, about 21.6 billion dollars, up 9.8% year on year. Her prescriptions were institutional: information sharing and early-warning systems for connectivity shocks, AI and data analytics for destinations and small businesses, and a shift toward high-value products such as culinary, wellness and nature-based tourism under the ASEAN+3 work plan running to 2030.
Where each speaker stands
Map the statements and four distinct positions emerge, which is the part press summaries flatten.
Pham Van Thuy is the optimist with a hedged ledger. He defended the 25 million target as achievable and simultaneously moved the goalposts toward spending quality, a move that insulates the institution if headcount beats target while revenue per head disappoints.
Nguyen Thi Hoa Mai is the risk manager. Her interventions were about shocks, safety inspections, early-warning systems and oversight during peak periods, reflecting a ministry that has internalized how quickly a geopolitical event reroutes charter flights.
Nguyen Hong Hai, vice chairman of the Vietnam Tourism Association, speaks for the supply side and is the most concrete about constraints. In the same October 2026 forum where Thuy set targets, Hai said digital transformation and green tourism are inseparable pillars, endorsed the Vietnam Green Tourism Criteria now two years into implementation, and then named the wall: many small and medium-sized enterprises face difficulties in securing finance, qualified personnel and investment for digital transformation. He added that distinctive, competitive inter-regional products remain limited and cooperation effectiveness between localities varies.
Nguyen Manh Than, another VITA vice chairman and chairman of the Hanoi Tourism Association, carries the rural brief. He wants tourism development tied to production and livelihoods in the countryside, with Party committees and authorities engaged in green agriculture, science and innovation applied to agricultural tourism, and value flowing to community livelihoods. His presence on the panel is a reminder that the 150 million domestic trips are not just demand to be harvested; they are a livelihood program.
The Ministry of Foreign Affairs spokesperson, finally, is the process voice. Every question about the Chinese pilot got the same answer structure: welcome, purpose, monitoring, adjustment. That is the sound of a government that wants an option, not a commitment.
The unanswered questions
Press conferences this disciplined leave gaps, and the gaps are the story. Four stand out after reading the transcripts side by side.
- What is the per-visitor spending trend? Thuy made spending the new benchmark, yet no official figure for spending per international arrival was offered at the event, and the revenue series cited mixes domestic and international demand.
- Will the Khanh Hoa pilot convert? The pilot runs to end-2027, but the decision criterion for extending it to other provinces or airports has not been published, and the spokesperson’s language about “adjustments” leaves both directions open.
- Who pays for the volume? The government signaled in November 2026 that tourism projects worth at least 30 trillion dong, about 1.16 billion dollars, could be exempt from corporate income tax for up to four years and run 24/7 entertainment zones, an incentive aimed at big capital rather than the SMEs Hai worries about.
- What does strain look like on the ground? In Hoi An, the heritage old town is literally being patched: with no wood-fired kilns left, traditional yin-yang tiled roofs are being replaced with tin sheeting and tarps, a visible decay signal that no quarterly press conference addressed. Nor did anyone confront the climate line: October 2026 was Vietnam’s hottest October on record at 26.3 degrees average, 1.74 degrees above the long-term norm.
A fifth silence is reciprocal. Russia waived visas for Vietnamese ordinary passport holders from October 15, 2026 under Decree 730, and Vietnam welcomed it, but outbound Vietnamese travel, 4.3 million trips in nine months, is treated as a separate ledger with no connection to the tourism policy conversation, even though the same airlines and the same foreign-currency balance are involved.
The province as petri dish
Khanh Hoa deserves its own accounting, because the pilot will succeed or fail in one province rather than in the aggregate statistics officials quote. The province welcomed 11.9 million total visitors in the first half of 2026, of which 4.6 million were international, meaning this single coastal province absorbed roughly 37% of Vietnam’s entire first-half international inflow. Within that, Chinese arrivals stood at 335,000 in the half-year, a figure that pales next to the transport pipeline feeding it: around 8,000 direct flights between Khanh Hoa and Chinese cities since the start of 2025. The arithmetic is telling. Eight thousand flights is already the logistics of a mature corridor; 335,000 Chinese visitors in six months is not the demand curve of one. Either load factors are running light, or the corridor’s traffic skews heavily toward a mix of markets, and the visa pilot is the instrument meant to close exactly that gap.
| Khanh Hoa indicator | Value | Period | Note |
| Total visitors | 11.9 million | H1 2026 | Province total |
| International visitors | 4.6 million | H1 2026 | About 37% of national inflow |
| Chinese visitors | 335,000 | H1 2026 | Pre-pilot baseline |
| Direct flights to China | About 8,000 | Since early 2025 | Corridor already dense |
| Pilot window | Oct 12, 2026 to Dec 31, 2027 | 15 months | Resolution 325/NQ-CP |
Source: Vietnam Government News 
The province’s dependence on one corridor also defines the downside. When air connectivity took indirect hits from the Middle East situation early in 2026 and some routes were temporarily adjusted before restoring from April, as VNAT’s Mai described, a province built on charter economics feels every reroute before the national statistics register anything. Cam Ranh is the province’s only door in the pilot design, which concentrates both the benefit and the risk at a single checkpoint. If the pilot converts at high volume, immigration processing, hotel licensing, and the gray zone of “zero-dollar tour” operations that has shadowed Chinese group travel across Southeast Asia all get tested in one jurisdiction simultaneously. If it fails to convert, the province has spent a 15-month window marketing a visa product that its flight schedule cannot fill.
There is also the question of what the money is for. The tax incentive published in November 2026, exempting projects of 30 trillion dong or more from corporate income tax for up to four years and allowing 24/7 entertainment zones, is aimed at developers capable of building billion-dollar integrated resorts. The pilot, meanwhile, delivers coachloads of two-to-thirty-day package tourists. Those two policies are aimed at different tourists, different investors and different time horizons, and nothing in the October announcements reconciled them. A province can be a petri dish for one experiment or a construction site for the other. Pretending it can optimize both at once is how infrastructure debt starts.
What the pilot quietly exposes
Strip the ceremony from Resolution 325/NQ-CP and it is a stress test with three embedded hypotheses. First, that visa friction, not price or product, is the binding constraint on Chinese group travel to Vietnam; Khanh Hoa already logged roughly 8,000 direct flights from China since early 2025 without full visa exemption, so the pilot isolates the variable. Second, that containment works: by locking entry and exit to one airport and one province, Hanoi is betting it can capture the spending benefit while limiting the leakage and monitoring burden, a design borrowed from its own pilot tradition in economic policy. Third, that group channels keep spending measurable, since package tours deliver auditable revenue flows that independent backpackers do not.
Each hypothesis has a failure mode that will be visible within quarters rather than years. If arrivals jump while Khanh Hoa’s hotel rates and occupancy flatline, visa-free access bought headcount, not value, and the spending discourse will have met its counterexample. If the 30-day, same-gate, direct-flight restrictions produce heavy booking friction and load factors disappoint, the pilot will have proven that the constraint was never the visa. And if heritage towns and beach infrastructure degrade visibly, as Hoi An’s roofs already are, the 2026 cohort of 17.7 million arrivals will have written an invoice that the 25 million target never budgeted for.
The October 9 press conference and the October 12 resolution should be read as one document. The ministry’s numbers say Vietnam can fill rooms; the ministry’s own vocabulary says it is no longer sure the rooms are the point. The 8,000 flights landed. Now comes the accounting.
Sourcing note
Data as of November 2026. Quotations and positions come from four sources: the Ministry of Culture, Sports and Tourism’s third-quarter 2026 press conference of October 9 as reported by SGGP and Vietnam.vn; the ASEAN+3 tourism cooperation meeting remarks carried by Vietnam.vn; the VITA inter-regional tourism forum reported by VietNamNet; and the Ministry of Foreign Affairs briefing of October 15 as carried by Dai Bieu Nhan Dan and Vietnam News. Visitor, share and growth figures follow the National Statistics Office releases relayed by Vietnam Government News and VOV World; Khanh Hoa figures follow materials attached to Resolution 325/NQ-CP. Where a claim rests on a single outlet, it is attributed inline. The spending-per-visitor question flagged above remains open because no official per-arrival spending series was published at either event.
Sources
- Vietnam Government News
– Resolution 325/NQ-CP group visa pilot, October 2026 - SGGP English
– VNAT Q3 press conference, October 9, 2026 - VietNamNet
– VITA forum on inter-regional tourism, 2026 - Vietnam Plus
– Quality-led growth pivot, H1 2026 data - Vietnam.vn
– ASEAN+3 meeting remarks by Nguyen Thi Hoa Mai, 2026 - Dai Bieu Nhan Dan
– MoFA briefing on 325/NQ-CP and Russia Decree 730, October 15, 2026 - VnExpress International
– Tax holidays for big tourism projects, November 7, 2026 - VnExpress International
– Hoi An roof decay report, November 3, 2026
This article was prepared by the expert team at Global Infinity Labs, drawing on insights and data provided through its MCP data services.
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