SINGAPORE - Novationwire, a leading press release
distribution platform, has introduced new Portuguese-language
PR distribution services focused on boosting client visibility and
engagement within Brazil's fast-growing digital media landscape.
Backed by advanced natural language
processing and region-specific datasets, the new solutions help international
brands shape locally resonant narratives in Portuguese to drive connections
with Brazilian audiences.
"Brazil represents a major strategic
market for firms across sectors looking to expand their global footprint,"
said Novationwire Chief Marketing Officer Terry Robbins. "Our localized
Portuguese press release technologies empower companies to craft stories
tailored to Brazilian interests and conversations, yielding up to 612% higher
pick-up and conversion rates."
Central to Novationwire's Brazil
PR program is an AI content creator studying an extensive corpus of
Portuguese marketing materials, press releases and media stories from major
Brazilian publications.
"By analyzing millions of regional
data points, our system gains crucial cultural insights it integrates into
client press releases to make them feel locally relevant," explained
Robbins. "Instead of just translating English releases, we produce original,
high-resonance Portuguese content with narratives aligned to local
values."
Comprehensive Media
and Influencer Targeting
In addition, Novationwire enables targeted
outreach to top Portuguese-language media outlets and influencers in
Brazil.
"Blanket press release distribution
yields poor results - targeted relevance is key," said Robbins. "With
our proprietary Brazil media and influencer database, we identify and engage
the platforms and personalities that matter most for our clients’ goals."
Early users of Novationwire's Brazil PR
solutions have seen significant gains. One major consumer goods company
utilized the offerings to amplify the launch of a new Portuguese e-commerce
site targeting Brazilian customers. By localizing their press release narrative
and messaging for the Brazil market, secured pickups in Estadão, Folha de
S.Paulo and Valor Econômico led to a 592% traffic increase to the new
Portuguese website.
Robbins added, “For companies looking to
connect with Brazil’s dynamic digital consumer base, culturally tailored press
releases drive measurable impact and engagement. As internet access continues
expanding across Brazil, localized outreach only becomes more crucial.”
Ongoing Expansion Across Strategic
Markets
Moving forward, Novationwire plans to
grow its localized press release solutions for other high-potential global
markets.
"Whether in Latin America, Asia
Pacific or the Middle East, impactful regional engagement starts with content
aligned to local interests and sensibilities," said Robbins. "Our
technologies make resonant localization easy and accessible to brands anywhere
seeking to strengthen engagement in key markets worldwide."
To learn more about Novationwire's Brazil
or global localized press release distribution capabilities, visit
novationwire.com or request a demo.
About Novationwire
Novationwire makes global press release distribution easy, efficient and visible via an
AI-powered platform. Media monitoring, analytics and support further enable
organizations to execute strategic communications campaigns. For more
information, visit www.novationwire.com.
Media Contact
Brand: Novationwire
Contact: Eric Lee
Email: support@novationwire.com
Website: https://www.novationwire.com
SOURCE: https://marketsniffer.blogspot.com/2023/12/novationwire-debuts-portuguese-language.html