NEW YORK,- 06/04/2024 – (SeaPRwire) – In an Unprecedented Move, Rad Partners with Sony Electronics to Transform the Video Streaming Landscape
In what marks a significant milestone in the realm of digital entertainment, Rad, the pioneering video streaming service, has embarked on an innovative partnership with electronics giant Sony Electronics. This collaboration is set to redefine the boundaries of video content creation, distribution, and consumption on an unprecedented scale. Leveraging the power of blockchain technology, this alliance is not just a step forward but a giant leap in the video streaming and digital art world.
Under this groundbreaking partnership, video creators and digital artists are for the first time offered a platform through Rad to publish and monetize their streaming content and video artworks in a blockchain-based ecosystem. This initiative is not confined to digital screens but extends its reach to living rooms through Sony’s select BRAVIA TVs, equipped with the Rad TV application. The integration of Rad’s innovative platform with Sony BRAVIA TVs through the Rad TV app exemplifies a harmonious blend of technology and creativity, setting a new benchmark for viewing experiences.
The collaboration is a testament to Sony Electronics’ deepening engagement with Rad, transitioning from an investor through the Sony Innovation Fund to an innovation collaborator across various Sony devices. Highlighting Rad’s inventive application, selected BRAVIA TVs will feature Rad prominently, showcasing a variety of free and premium content, thus introducing BRAVIA TV owners to a novel universe of video art and blockchain-enabled streaming content.
Rad’s commitment to revolutionizing the content creation and distribution landscape is evident through its Creator Studio platform. The platform simplifies the intricacies of distribution and monetization for creators, empowering them to publish across devices seamlessly. It’s a paradigm shift from traditional subscription-based models to a more inclusive and transparent blockchain-based ecosystem, enabling video creation, minting, and instantaneous transactions. The platform aims to usher in a new era of transparency for streaming creators’ earnings and viewership metrics, offer viewers genuine ownership of purchased content, and open new distribution avenues previously unimaginable.
Creators venturing into Rad’s ecosystem are provided with a suite of options for receiving payment, including Bitcoin SV (BSV), Ethereum (ETH), and, imminently, other cryptocurrencies, alongside conventional USD transactions. This multifaceted approach not only broadens creators’ revenue streams but also significantly expands their reach to a global audience.
Tony Mugavero, CEO of Rad, emphasized the transformative potential of this partnership, heralding a new dawn for content consumption and publishing on television screens. The initiative paves the way for the exploration and embrace of generative AI video and NFT-based content, offering fresh avenues for art, storytelling, and audience engagement.
Echoing this sentiment, Nick Colsey, VP of Business Development at Sony Electronics, lauded the initiative for bringing digital art directly into consumers’ homes via Sony TVs, underscoring the mutual excitement over this innovative offering.
The strategic collaboration between Rad and Sony Electronics is buoyed by significant investment and support from a consortium of leading investors, including Ayre Ventures, the Sony Innovation Fund, and other prominent entities such as Disney, The Tornante Company, and Warner Music Group. This support network underlines the industry’s confidence in Rad’s vision and its transformative potential for the digital media landscape.
Ayre Ventures’ founder, Calvin Ayre, remarked on the pivotal nature of this collaboration, highlighting the integration of BSV’s blockchain technology into mainstream platforms as a milestone for a more transparent, secure, and user-centric digital content ecosystem.
As Rad and Sony Electronics forge ahead with this pioneering initiative, they set a new standard for the digital entertainment industry. This collaboration is a beacon of innovation, demonstrating how cutting-edge technology can revolutionize content consumption and distribution, ushering in a new era of digital entertainment and artistry.
About Rad
Rad is at the forefront of the next generation of video streaming, providing creators with innovative tools to distribute content across major streaming devices. With a focus on elevating traditional video streaming through support for new formats like generative AI video, VR, volumetric video, and blockchain-based content, Rad is redefining viewer engagement and storytelling. The platform’s unique offering includes the world’s first subscription NFT, the Rad Stream Pass, enhancing the content ownership and purchase experience for fans. Rad’s collaboration with industry leaders and independent creators alike is reshaping the streaming landscape for a modern audience.
About Ayre Ventures
Founded by Calvin Ayre, a renowned venture capitalist and philanthropist, Ayre Ventures invests in scalable, high-growth ventures within the BSV blockchain ecosystem. The group focuses on innovative, ‘positively disruptive’ projects, facilitating their growth with an extensive network and industry expertise. Ayre Ventures is committed to fostering innovation in the blockchain space, supporting ventures that promise to redefine their industries.
About Sony Electronics Inc.
Sony Electronics, a subsidiary of Sony Corporation of America and affiliate of Sony Group Corporation, stands as a beacon in the global entertainment and technology landscape. With a diverse portfolio that spans electronics, music, movies, mobile, gaming, robotics, and financial services, Sony Electronics is dedicated to inspiring and fulfilling the curiosity of its customers. Headquartered in San Diego, California, the company leads in consumer and professional electronics, known for its Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products.
SOURCE Rad
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