Ho Chi Minh City, Vietnam - Novationwire,
a leading global press release distribution platform, has rolled out targeted
celebrity press release solutions to help Vietnamese entertainment companies
and stars build reach.
Powered by proprietary AI technology,
Novationwire's Vietnam entertainment offering provides tailored celebrity
influencer packages to maximize media and fan engagement.
"The vibrant Vietnamese
entertainment scene driven by a rising celebrity culture presents a major
opportunity," said Novationwire's Chief Marketing Officer Terry Robbins,
"Our localized celebrity press release solutions will enable Vietnamese
production houses, artists, actors and more to expand their visibility
significantly."
According to Novationwire's recent
analysis, the Vietnamese entertainment market has seen exponential growth
recently, estimating to grow at a 22% CAGR between 2022 to 2028. An integral
pillar accelerating this rapid growth has been the ascent of a hyper-localized
celebrity culture and fandoms. Over 85% of Vietnamese continually follow
celebrity entertainment news and their influence permeates everything from
fashion trends to consumer brand preferences.
However, Robbins explained that
Vietnamese stars and entertainment firms often grapple with driving visibility
beyond existing fan bases. As attention becomes more divided across various
digital platforms, the ability to craft targeted press releases integrating key
announcements with captivating celebrity storylines has become more crucial.
Through close consultation across
Vietnamese media landscape and with major local network partners, production
houses and artists on the ground, Novationwire uncovered specific needs in
areas of content creation and distribution.
"The consensus was that while
awareness around press releases has risen, existing solutions failed to grab
attention and drive measurable results," said Robbins. "Our research
highlighted Vietnamese audiences highly value local stars and expect
communications to resonate culturally - but many found current press releases
too templated or outsourced."
Novationwire's
Vietnam entertainment press release packages address these gaps through:
l Celebrity-Centric Narratives: Proprietary
natural language generation technology produces locally nuanced storylines
tailored specifically around individual Vietnamese stars guaranteed to
captivate fan interest. "Going beyond mere announcements, our AI
copywriting integrates custom hooks like the latest drama roles, song
collaborations, fashion styles or awards nominations," Robbins remarked.
"This powers targeted engagement."
l Hyperlocal Data Intelligence:
Novationwire screens entertainment news, social buzz and search trends in
real-time across Vietnamese outlets and platforms to detect trending celebrities
and opportune media angles. "By tying press releases around rising
celebrity moments, we ensure maximum relevance and pick up," noted
Robbins.
l Local Media Outreach: Press releases
distributed directly to Novationwire's Vietnam entertainment media database of
1,200+ journalists, bloggers and influencers tailored to each star's fanbase
and channels. "Our local expertise spotlights the right cultural dynamics
and outlet synergies between celebrity brand and media to guarantee high
visibility," Robbins said.
l Omnichannel Amplification: Seamless
integration options across social media, forums and multimedia to extend press
release reach beyond media to celebrity fan ecosystems such as Facebook, TikTok
and leading Vietnamese social platforms promising millions of potential
impressions. "We help convert press release readers into lasting celebrity
followers and customers," highlighted Robbins.
So far, early entertainment clients in
Vietnam have seen stellar results from Novationwire's celebrity press packages
across metrics from web traffic to rankings and sales conversions. A release
for Vietnam's top actress announcing an ambassador partnership with luxury
brand Chanel led to over 8.3 million social impressions, 100+ tie-ups including
features in VietNamNet, Zing News and Kenh14 while also boosting the star's
Weibo following by 51%, demonstrating strong appeal in widening celebrity
influence across Vietnam's borders into markets like China.
Meanwhile, Novationwire is collaborating
with TV production house Mega GS to amplify press releases for its new
Viet-localized Korean reality program Morning Star Hunters. By profiling
contestant back stories and real-time episode highlights tailored around the
budding talented stars, Novationwire secured 70+ syndicated media articles
leading to over 4.2 million organic impressions and a 59% increase in social
media community growth - spotlighting its results in catalyzing celebrity buzz
for ratings and viewership.
"We plan to expand by partnering
major global celebrities and networks eying Vietnam as a strategic
market," Robbins added. "With our artificial intelligence technology
built to continuous learn the nuances around Vietnamese celebrity culture, we
can ensure international artists also achieve locally tailored impact across
channels to unlock Vietnam's full entertainment potential."
Overall, while still an emerging space,
entertainment is slated to represent over 35% of Novationwire's press release
distribution business in Vietnam by 2025. "Celebrity influence only looks
set to rise across the region," concluded Robbins. "By enabling
Vietnamese stars and brands craft the right stories, our press releases
packages can elevate profiles, reach and revenues."
For more on powering your Vietnamese
entertainment communications through celebrity press releases, visit www.Novationwire.com
About Novationwire
Novationwire makes global press release distribution easy, efficient and visible via an
AI-powered platform. Media monitoring, analytics and support further enable
organizations to execute strategic communications campaigns. For more
information, visit www.novationwire.com.
Media Contact
Brand: Novationwire
Contact: Eric Lee
Email: support@novationwire.com
Website: https://www.novationwire.com
SOURCE: https://marketsniffer.blogspot.com/2024/01/novationwire-enables-vietnamese-stars.html