Hanoi, Vietnam - Novationwire, a leading
global press
release distribution platform, has announced the launch of tailored
celebrity-focused press release packages for entertainment companies targeting
the high-growth Vietnam market.
Powered by proprietary artificial
intelligence technology, Novationwire's celebrity press release
solutions are designed to help Vietnamese entertainment brands leverage local
celebrity influencers to gain maximum visibility and engagement.
"We've seen tremendous demand from
music labels, film production houses and talent management agencies in Vietnam
seeking more effective ways to promote their celebrity talent and connect with
fans," said Novationwire's Chief Marketing Officer, Terry Robbins.
According to Robbins, Novationwire serves
over 5,000 customers globally across industries, of which entertainment is the
fastest growing segment. In 2021, Novationwire distributed press releases
related to celebrity news, new music releases, concert announcements and more which
generated over 50 million organic impressions.
However, securing meaningful media
pick-up remains a challenge in Vietnam's cluttered entertainment landscape.
Through expert local market research, Novationwire discovered Vietnamese
audiences highly value domestic celebrity influencers, with fan bases in the
millions on social media platforms.
"Our data showed that press releases
tying announcements around Vietnamese celeb influencers massively outperformed
generic promotional content," Robbins explained. "We realized
catering specifically to this appetite for hyperlocal celebrity culture could
really move the needle for our entertainment clients."
Thus, Novationwire's celebrity press
release packages provide the following:
- Vietnamese celebrity database -
Contains up-to-date contact details and social media analytics on hundreds
ofactors, singers, MCs and internet sensations influential among Vietnamese
entertainment fans
- Custom narrative creation - Proprietary
AI copywriting assistant generates optimized press release content
integratingclients' key announcements with celebrity-focused stories targeted
at Vietnamese media
- Localized distribution - Press releases
pitched directly to hundreds of Vietnamese entertainment journalists, bloggers
and influencers ensuring maximum relevant pick-up
- Performance tracking - clients receive
real-time visibility on press release readership, social shares, backlinks,
search engine visibility and website traffic
Novationwire is currently working with
several major Vietnamese record labels and talent agencies to amplify press
releases around high-profile artist collaborations, concert tours, TV drama
launches and more.
"Our celebrity press release
packages enable Vietnamese entertainment companies to tap into the star factor
that captures audience interest so effectively," said Robbins. "We've
seen releases generate up to 52,000 social impressions and 34 media pick-ups
leading to a major spike in search traffic and sales."
As Novationwire continues expanding its
reach in Southeast Asia, culturally tailored celebrity solutions represent a
strategic priority. "Local celebrity influencers are key to engaging
entertainment audiences in any market, especially a rapidly evolving one like
Vietnam," Robbins remarked. "We will keep enhancing our technology to
ensure our clients capitalize on celebrity-driven stories to achieve
communications and commercial success."
To learn more about powering your
entertainment marketing through Vietnamese celebrity press releases, visit www.Novationwire.com
About Novationwire
Novationwire makes global press release distribution easy, efficient and visible via an
AI-powered platform. Media monitoring, analytics and support further enable
organizations to execute strategic communications campaigns. For more
information, visit www.novationwire.com.
Media Contact
Brand: Novationwire
Contact: Eric Lee
Email: support@novationwire.com
Website: https://www.novationwire.com
SOURCE: https://marketsniffer.blogspot.com/2024/01/novationwire-launches-celebrity-focused.html