NEW YORK, NY – 27/08/2025 – (SeaPRwire) – In the ever-evolving landscape of professional sports, athletes today face opportunities—and challenges—that extend far beyond the playing field. While their achievements are often celebrated in arenas and stadiums, many athletes find themselves unprepared for the financial complexities that accompany sudden wealth, irregular income patterns, and short career spans. A growing number of financial experts argue that professional athletes require specialized planning not only to safeguard their immediate earnings but also to lay the foundation for long-term stability after their competitive years come to an end. Against this backdrop, Momentum Advisors, one of the largest minority-owned Registered Investment Advisory (RIA) firms in the United States, has emerged as a pioneer with a practice designed exclusively for athletes. The initiative, spearheaded by Will Platt, CFP®, Head of Financial Planning and Managing Partner at the firm, is reshaping the conversation around athlete wealth management, blending technical financial strategies with a deep understanding of the unique realities athletes encounter.
What makes this approach especially noteworthy is Platt’s own background. As a former collegiate football player, he is intimately familiar with the pressures and vulnerabilities athletes face. Unlike traditional salaried employees, athletes are frequently compensated as 1099 independent contractors, meaning their earnings are categorized as self-employment income. For many, this classification remains poorly understood, yet it opens significant opportunities in tax planning, retirement savings, and entrepreneurial structuring. Through Momentum Advisors’ athlete-focused services, Platt and his team guide clients through establishing legitimate business entities, setting up retirement contributions, and building professional support systems that include accountants, agents, attorneys, and bookkeepers. The underlying mission is clear: help athletes retain more of their income, minimize tax exposure, and cultivate wealth that endures long after the final whistle.
Platt underscores the urgency of such efforts. “Too many athletes are left vulnerable due to a lack of financial literacy and guidance,” he notes. “We’re not just managing portfolios—we’re constructing comprehensive financial ecosystems designed to give athletes the confidence to thrive beyond their careers.” This philosophy reflects Momentum Advisors’ broader commitment to client-centered service, which prioritizes education, empowerment, and practical strategies tailored to individual goals.
Founded in 2012 by Allan Boomer, a former Vice President at Goldman Sachs, Momentum Advisors has built a reputation rooted in integrity, excellence, and unwavering client focus. Now managing over $400 million in assets, the firm serves a diverse clientele ranging from individual investors to charitable organizations and nonprofit foundations. Boomer established the firm with a belief that scale should never come at the cost of quality, and that principle continues to guide its expansion. Since joining in 2014, Will Platt has been instrumental in broadening the firm’s financial planning division. His leadership has helped extend services to include investment management, comprehensive planning, and outsourced CIO solutions for mission-driven organizations. The firm’s reach further extends through affiliated entities that specialize in franchising and insurance, creating a versatile ecosystem of financial expertise under one umbrella.
Beyond his role at Momentum, Platt is recognized for his dedication to financial education and community engagement. He spearheads a financial literacy internship program for Rutgers University football players, equipping young athletes with practical skills to navigate financial decision-making early in their careers. Additionally, he is a founding member of the College of William & Mary’s NIL (Name, Image, Likeness) collective, a platform that provides guidance to student-athletes as they navigate the uncharted territory of collegiate endorsements. By combining hands-on mentoring with institutional initiatives, Platt is helping to build a generation of athletes who see financial literacy as a cornerstone of personal and professional success.
Momentum Advisors continues to innovate within the financial services sector. The firm produces a weekly podcast on wealth creation and entrepreneurship that has attracted a loyal following among professionals, entrepreneurs, and aspiring investors. This media presence complements the firm’s advisory services, offering thought leadership and practical insights to a broader audience. The introduction of its athlete-focused initiative further underscores the firm’s mission to serve underrepresented communities—an effort that blends professional expertise with empathy and cultural understanding.
For professional and collegiate athletes seeking more than just transactional advice, Momentum Advisors represents a comprehensive resource. By offering not only financial strategies but also an actionable game plan, the firm positions itself as a trusted partner committed to the long-term prosperity of athletes. At a time when stories of financial mismanagement among high-profile athletes remain common, Momentum Advisors’ athlete initiative stands out as a model for sustainable, responsible, and empowering financial planning.
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