ORADEA, RO – 25/09/2025 – (SeaPRwire) – E-commerce entrepreneurs often face a difficult paradox: they start businesses to sell innovative products and connect with customers, yet they find themselves spending more time on repetitive marketing tasks than on building their brand. The challenge is particularly acute for Shopify founders and marketers, who must constantly produce new ad creatives, manage campaign logistics, and adjust budgets to stay ahead of competition on platforms like Meta and TikTok. Recognizing this burden, a Romanian startup has officially launched AdMove, an AI-driven solution designed to function as an end-to-end marketing agent, enabling businesses to scale their paid social efforts without exhausting internal teams or hiring expensive external agencies.
The launch of AdMove marks an important moment in the democratization of advertising technology. For years, sophisticated campaign management and automated creative production were tools largely reserved for large agencies or multinational brands with vast budgets. Smaller e-commerce players, by contrast, have been locked into cycles of late-night content editing, frantic ad refreshes, and inefficient spending. According to industry surveys, roughly 60 percent of online retail brands report difficulty in generating new creatives fast enough to remain competitive, a shortfall that often leads to declining returns on ad spend (ROAS). AdMove enters this landscape as an always-on marketing partner, built specifically for the Shopify ecosystem, and aims to eliminate the creative bottleneck that limits growth for small and mid-sized businesses.
How the Platform Works
At the heart of AdMove’s approach is speed and automation. The platform’s AI agents take over where traditional workflows bog down: creative production. Users begin by connecting their Shopify store with a single click, importing products, SKUs, customer reviews, and available media assets. From there, AdMove’s system instantly generates a variety of ready-to-use marketing materials—including video ads, influencer-style UGC content, scripts, and static visuals—tailored to fit Meta and TikTok requirements. Instead of days or weeks of manual editing, brands can approve, adjust, and launch campaigns in minutes.
Once campaigns are live, AdMove continues to operate autonomously in the background. Its agents handle budget allocation, performance optimization, reporting, and strategy refinement. By continuously testing creative variations and reallocating resources, the system ensures that campaigns evolve dynamically rather than stagnating after initial launch. This “from concept to conversion” automation is positioned as a major step forward in the practical application of AI for marketing, removing repetitive human tasks while still delivering on-brand output.
Addressing Market Gaps
Founders of AdMove emphasize that the platform was not built with agencies in mind but rather with entrepreneurs who run lean teams. “Most small and medium-sized brands lack the creative firepower of global advertisers, yet they compete on the same platforms,” said co-founder Gery Meleg. “AdMove gives them tools that were once out of reach, so they can focus on growing their business rather than cutting clips or resizing images.” His colleague, co-founder Daniel Demian, added that the intent was to provide Shopify merchants with more than just efficiency: “We wanted to give them their time back, while also ensuring that campaigns deliver higher ROAS through consistently refreshed and relevant creatives.”
The need for such solutions is especially pressing in today’s advertising environment, where consumer attention spans are short, and ad fatigue occurs quickly. Brands that fail to rotate creatives regularly risk declining engagement and wasted budgets. By automating creative refresh cycles and leveraging AI to test variations at scale, AdMove positions itself as a tool for resilience in a volatile digital marketplace.
Looking Ahead
The current release of AdMove offers brands immediate access to AI-generated creatives and one-click campaign launches on both Meta and TikTok. However, this is only the first stage of the platform’s roadmap. Upcoming updates will introduce additional AI agents with capabilities for advanced strategy, full-funnel reporting, and deeper optimization features. The company envisions a future where launching an ad campaign is as seamless as setting up an online store—lowering barriers to entry for entrepreneurs worldwide.
Early adopters of AdMove have already reported measurable improvements: a fivefold reduction in time spent on ad production, a 62 percent decrease in the need for manual edits, and up to a 37 percent lift in ROAS. With its headquarters in Romania and availability for Shopify merchants across global markets, AdMove is positioning itself as not just a tool but a partner in the ongoing digital transformation of e-commerce advertising.
About AdMove
AdMove develops AI agents that fully manage paid social campaigns for Shopify brands, from creative production and campaign setup to optimization and performance reporting. By automating traditionally labor-intensive tasks, AdMove enables e-commerce teams to scale their marketing operations while maintaining creative quality and efficiency.
source https://newsroom.seaprwire.com/technologies/admove-introduces-ai-powered-platform-to-transform-paid-social-campaigns-for-shopify-merchants/